Pre-show promotions are important. Research shows 76 percent of trade show attendees have decided BEFORE they get to the convention which booths they will visit.
Avoid rushing. If at all possible, give yourself at least 3 weeks from start to finish to ensure the smooth production of your promotional giveaways.
Measure results. It's a good idea to implement some kind of tracking so you know how effective your promotional items are.
Promote from within. Giving employees logo-ed t-shirts or baseball caps can be a great way to increase external brand awareness while also building company loyalty.
Developing trade show traffic, balancing improper product mix, activating inactive accounts, changing product/company names and sales aids for door openers are a few more ways promotional products marketing can enhance campaign results.
Promotional product recipients prefer subtle imprinting for certain products -- particularly the higher-end items including awards, plaques, briefcases, luggage, clothing, portfolios, writing instruments, etc
You can triple booth traffic just by including a promotional product in your pre-show mailing, according to the Trade Show Bureau. Most effective are the use of "companion gifts," such as sending an imprinted coaster before the show and giving away a matching coffee mug at your booth.
To improve your telemarketing sales, send product literature BEFORE you make the call. According to Telemarketing magazine, that tactic can reduce the time it takes to close the sale.
Promotional products provide high message recall. In one study, 68 percent of recipients remembered the advertiser's name or message.
Direct mail response rates increase with promotional products. Using promotional products as an incentive to respond can generate four times as many responses as a sales letter alone. The promotional product incentive can reduce by as much as two-thirds the cost per response.
Promotional products used in conjunction with a sales letter or as an incentive to respond, make a notable difference in direct mail response rates. They also improve a business' likelihood of converting leads into sales appointments. Silver Marketing Group conducted a study where a promotional product was added to a direct mail promotion, and response rates went up 50 percent! Promotional products used as response incentives generated as much as four times as many responses as a sales letter alone.
Customers receiving promotional gifts are more likely to give salespeople referrals. In one experiment, the difference in the number of referrals was as much as 24 percent.
Awards and incentive programs improve employee performance and morale. In addition to higher productivity, happy employees have fewer accidents and give customers better service. Baylor University discovered in a random survey, employees are indeed motivated to participate in award and incentive programs. However, employees cited they are most excited about these contests when their input is part of the initial planning and they receive timely feedback throughout the contest.
Promotional products work best as part of an integrated marketing plan. Although advertising is usually what we think of first, promotional products are also ideal for sales promotions, public relations, branding and internal communications.
Have you ever tried to buy a gift for someone you don't know? If so, you know it's quite difficult. Knowing your target audience is a crucial key to a successful promotion. Companies should clearly communicate their intended use of promotional products to a professional distributor.
Promotional products give customers "warm fuzzies" toward a company and the salespeople! In a Baylor University study customers receiving a calculator with a thank-you letter felt more positive toward the sales representatives than those who received a thank-you letter with a less expensive highlighter pen.